In Gross Assignment at Law Glossary
What is it? Assignment of a mark without the necessary transfer of goodwill associated with the mark. Such assignments are invalid, and can result in abandonment of the trademark. If so, the person to whom the mark was assigned will no longer have the benefit of the assignors earlier first use date to establish priority, but must instead start over with the priority date being the assignees own first use date.Legal Definition Added By: Charlotte
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