Misspelled Words As Marks at Law Glossary
What is it? Often business owners choose misspelled words that are phonetically similar to the correctly spelled word, in hopes of adding distinctiveness, or even perhaps as a marketing ploy. However, trademark law deems words that are misspelled, but otherwise descriptive of a product to be the same as the non-misspelled descriptive term for that product. For instance, KWIK SNAQ as a trademark for a convenience food item would be treated as a descriptive term in the same way as if the item were instead named QUICK SNACK.Legal Definition Added By: Tristan
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