Name Reservation at Law Glossary

What is it? Registering the name of a business with the state in order to reserve that name for the business owner. Most states will reserve a name that is not an exact duplicate of an existing name, with no attention given to confusingly similar names that may infringe existing trademarks. For this reason, it is not sufficient to search a states database of existing business names to determine whether or not there is preexisting trademark rights.

Legal Definition Added By: Victoria

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