Packaging, Trademark Protection Of W10,14 at Law Glossary

What is it? Protection is available for packaging as long as the elements claimed for trademark protection meet the requirements of a trademark. The elements that are protected may include the shape and color or overall coordination of these elements. However, only those elements that were designed specifically to promote the product are protected; not the functional features of packaging that have a utilitarian purpose.

Legal Definition Added By: Morgan

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