Suggestive Terms at Law Glossary
What is it? Suggestive trademarks suggest rather than describe qualities of the underlying good or service. Suggestive and descriptive are not mutually exclusive, since there must be some description in almost any suggestion. However, by going beyond mere description the law elevates a suggestive term into the valuable category of inherently distinctive. Courts have clarified this fine distinction by stating a mark is suggestive if it requires imagination, thought and perception to determine the nature of goods or services in question. Examples of suggestive marks include: ACOUSTIC RESEARCH for stereo loudspeakers, HABITAT for home furnishings, GREYHOUND for bus transportation services, and Q-TIPS for cotton-tipped swabs.Legal Definition Added By: Evan
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